Good typographic treatment examples abound ... worldwide. Unfortunately, so do ... uh, ... other examples. But this contrast is the reason for Peatah.

The trouble is, most well-crafted type treatments go unnoticed. As they should. For clear communication, readability is key. If viewers remember the poor design rather than the message, well that’s unacceptable. It’s the less-than-stellar type treatments that disrupt or slow down our reading.

Peatah figures a picture is worth a thousand words (unless the words are beautifully set!). So, we have a couple of nicely set (“n”) and unacceptable (“u”) examples for you. Just click on the appropriate thumb above.