King Pharmaceuticals, Inc. employee newsletter
Over the course of five years, I designed and created layouts for four to six issues annually for
Kings’ Messenger, a full-color magazine published for the company's employees and shareholders.
2000-2005: 7 Gold and Silver ADDYs®: Tri-City Metro Advertising Federation
My commitment to typography led me to write, design, and program a website to advance quality typographic
knowledge: peatah.org. The acronym stands for People Effectively Assuring Typography is Adeptly Honored.
“2010 American Graphic Design Award” from “Graphic Design USA” magazine
Methodist University Physician Assistant Program campaign brochure
I handled design, layout, and print coordination on this 8-page brochure for the 2.5 million
dollar capital campaign for a medical lecture hall and human anatomy laboratory.
Koops Woodworks LLC identity
I created the logo and also an initial website for this business. They provide custom casework and cabinetry
for commercial and residential projects. They specialize in schools, health care, and municipal facilities.
2004 Gold ADDY®: Tri-City Metro Advertising Federation
2008 International identity winner: “Logo Lounge 4” by Catharine Fishel and Bill Gardner (Rockport)
Phil Bachman Toyota full-page newspaper ad
My design, photography, and writing promoted all the current model Toyotas, but in an atypical manner.
Copy: Handy carrying case not included; but they’ll look great in your driveway.
2002 7th District Silver ADDY®: American Advertising Federation (AAF)
2002 Silver ADDY®: Tri-City Metro Advertising Federation
MFA thesis publication
My MFA exhibition consisted of two stacks of my thesis on the gallery floor. Type across one gallery wall read,
Finally, … An MFA Graphic Design Exhibition You Can Take With You. I created this as a tribute to one of my
early graphic design influences: International Typeface Corporation’s U&lc. Here’s a screen-friendly color version.
2007 APEX® Award for Publication Excellence: Communications Concepts
“Pilot’s Lunch Hour” illustration
Digital equivalents have replaced much traditional illustration these days; but I still enjoy the
tactile approach of media such as airbrush, colored pencils (both used in this illustration),
and my favorite: pen and india ink. This is on cold press board, 17″ × 7.5″.
North Carolina glass artist exhibition catalog
My faculty position at Methodist University has also garnered requests for design projects across campus.
I have created many promotional pieces for our David McCune International Art Gallery exhibitions including
building banners and invitations. This piece is a 56-page catalog for our 2013 "Igneous Expressions" show
of works from 26 North Carolina studio glass artists, including the late Harvey Littleton.
Maple Crest assisted living development booklet
Appalachian Christian Village needed to promote a new development for independent senior living prior to the groundbreaking.
I met this challenge with photography direction, models, architectural illustrations, and some great copywriting. Special printing
effects of embossing and foil stamping were included. The endeavor also included logo design and a stationery system.
5 Sisters logo design
Diane Treadway asked for a logo design for her and her four sisters. They create paintings, silk flowers and
other arts and crafts. I created an identity which allowed them to add to or revise their specialties.
2003 Judge’s Choice Award: Tri-City Metro Advertising Federation
2003 Gold ADDY®: Tri-City Metro Advertising Federation
2005 International identity winner: “Logo Lounge 2” by Catharine Fishel and Bill Gardner (Rockport)
Jonesborough Herald & Tribune newspaper redesign
This Washington County, Tennessee newspaper redesign includes nameplate, and typeface changes.
I also proposed generating template files in Adobe InDesign and training the staff on the use of these.
Color palettes for typography and infographics are based on Jonesborough historical home paint colors.
Herald & Tribune is the oldest weekly in the state of Tennessee published in Jonesborough, the state’s oldest town.
Apple Inc. Education Division open house invitation
An economical piece was needed to present Apple’s products to school prospects. In 1994, I created this
concept, illustration and the slogan for Apple’s regional sales reps within their education division. The two color,
uncoated paper printing appealed to budget-conscious school systems. The message was that Apple computers
were ubiquitous—equally at home in grade schools, high schools, colleges, and the business world.
Methodist University website redesign
After starting my teaching position at Methodist University, I helped to redesign the MU website.
The programming and day-to-day maintenance are handled by Michael Molter, the school’s webmaster.
The image above is an example of my design, which was in place for nearly five years.
SJ Strategic Investments LLC corporate brochure
I designed a brochure to promote the mission and management experience of a new investment company to its prospective
investors and investments. I handled the design and directed the photography. Copywriting was provided by my studio through
a freelance writer. I also worked with Guy Billout for custom and stock illustrations. (illustrations copyright Guy Billout)
Llama Bean Ranch identity and stationery system
Fred and Debbie Seifer asked me to design a logo and stationery system for their llama ranch. I also created other designs
as Mrs. Seifer began baking and selling a variety of muffin top cookies which she called “Llama Bean Ranch Mookies.”
Logo design: 1999 Gold ADDY®: Tri-City Metro Advertising Federation; Stationery system: 1999 Gold ADDY®:
Tri-City Metro Advertising Federation; 1999 Judge’s Choice Award: Tri-City Metro Advertising Federation;
Marquee Publications, LLC’s East Tennessee Marquee magazine design
I provided graphic design, layout, ad design, and print coordination for a new magazine
named East Tennessee Marquee. The magazine—eventually renamed Marquee—
grew to include lifestyle subjects and content from North Carolina and Virginia.
2000 APEX® Award for Publication Excellence: Communications Concepts
Blue Ridge Parkway typeface
I did research into the signage of the Blue Ridge Parkway and found original hand-drawn lettering. I worked with the drawings
and created a complete typeface design. The signage only had numbers and capitals, so I designed the punctuation, accent and
lowercase glyphs to complete the font. A critique from Matthew Carter and Akira Kobayashi at TypeCon 2006 in Boston provided
positive feedback on my font, especially on the lowercase forms. Inconsistencies in the cap weights were pointed out.
But, I decided to leave this true to the original sign designs, giving the typeface authenticity and more “character.”
J. Scott Graham’s Blue Ridge Parkway: America’s Favorite Journey
This book was an immediate success for this photographer who self-published and sold out of his first two printings.
I provided the creative direction, design and layout while Elizabeth Hunter wrote based on her years of personal
explorations along the parkway. Send your persuasions to Scott for a third printing! http://www.jscottgraham.com
2004 APEX® Grand Award for Publication Excellence: Communications Concepts
Rocky Mount Museum travel brochure
Using client supplied photography, I added also some stock imagery and designed a
headline that created two different sentences across the folds for this piece.
1999: 1st place regional winner and 5th place internationally by the Association of Professional Brochure Distributors
from a possible field of 7500 brochures; representing the collective client base of the association’s membership.
Cape Fear New Music Festival poster
The first annual music festival for Methodist University required a promotion to highlight the featured performance
of Pierrot Lunaire. I researched the spoken word/musical performance to create my own illustrated interpretation.
The illustration combined traditional and digital methods and was used within my poster and
program cover designs. The larger of two posters printed for on- and off-campus advertising was 18″ × 36″.
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